Monday, May 2, 2011


The book industry is changing. At STIR-Communications, we love the written word (obviously), the verbose and the brief.

Also, we applaud Seth Godin and his company Domino for the impact they will make on sharing knowledge through books – it will be huge.

Resistance is the enemy to great work, says author Steve Pressfield in Do the Work. But with enemies come allies. Consider, who and what will push you through the dips and help you do the work that matters.

Here’s an excerpt from Do the Work about the champions on your side (available for free on Kindle for another three weeks only):

1. Stupidity

2. Stubbornness

3. Blind faith

4. Passion

5. Assistance (the opposite of Resistance)

6. Friends and family

Stay Stupid

The three dumbest guys I can think of: Charles Lindbergh, Steve Jobs, Winston Churchill. Why? Because any smart person who understood how impossibly arduous were the tasks they had set themselves would have pulled the plug before he even began.

Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. She must be clueless enough to have no idea how difficult her enterprise is going to be—and cocky enough to believe she can pull it off anyway.

How do we achieve this state of mind? By staying stupid. By not allowing ourselves to think.

A child has no trouble believing the unbelievable, nor does the genius or the madman. It’s only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.

Don’t think. Act.

We can always revise and revisit once we’ve acted. But we can accomplish nothing until we act.

Be Stubborn

Once we commit to action, the worst thing we can do is to stop.

What will keep us from stopping? Plain old stubbornness.

I like the idea of stubbornness because it’s less lofty than “tenacity” or “perseverance.” We don’t have to be heroes to be stubborn. We can just be pains in the butt.

When we’re stubborn, there’s no quit in us. We’re mean. We’re mulish. We’re ornery.

We’re in till the finish.

We will sink our junkyard-dog teeth into Resistance’s ass and not let go, no matter how hard he kicks.

Blind Faith

Is there a spiritual element to creativity? Hell, yes.

Our mightiest ally (our indispensable ally) is belief in something we cannot see, hear, touch, taste, or feel.

Resistance wants to rattle that faith. Resistance wants to destroy it.

There’s an exercise that Patricia Ryan Madson describes in her wonderful book, Improv Wisdom. (Ms. Madson taught improvisational theater at Stanford to standing-room only classes for twenty years.) Here’s the exercise:

Imagine a box with a lid. Hold the box in your hand. Now open it.

What’s inside?

It might be a frog, a silk scarf, a gold coin of Persia. But here’s the trick: no matter how many times you open the box, there is always something in it.

Ask me my religion. That’s it.

I believe with unshakeable faith that there will always be something in the box.


Picasso painted with passion, Mozart composed with it. A child plays with it all day long.

You may think that you’ve lost your passion, or that you can’t identify it, or that you have so much of it, it threatens to overwhelm you. None of these is true.

Fear saps passion.

When we conquer our fears, we discover a boundless, bottomless, inexhaustible well of passion.


We’ll come back to this later. Suffice it to say for now that as Resistance is the shadow, its opposite—Assistance—is the sun.

Friends and Family

When art and inspiration and success and fame and money have come and gone, who still loves us—and whom do we love?

Only two things will remain with us across the river: our inhering genius and the hearts we love.

In other words, what we do and whom we do it for.


Gregory Salsburg
Miami | New York | London
c: (561) 386-8064
o: (305) 407-1723

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