Monday, August 2, 2010

The Meaning

We, as a society, try so hard to fit in that we have forgotten the power that lies in standing out.

Firstly let me say, THANK YOU ALL. Since starting this blog, we have grown twofold with those requesting to be placed on our email list. In addition, many of you have written comments to me directly. Those have been unexpected and nothing short of touching. When I decided to write this blog, the hardest part was to determine the subject matter I would tackle weekly. I was advised to stick to areas directly tied to my vocation in a linear, a “how to” approach or discuss business issues in general and then try to tie them in with our company, STIR-Communications, seamlessly showing you all the high level services we provide to drive business. Ultimately, neither felt true to my own personal brand. I didn’t what to use this to be a shill OR some expert blogger.

I have no truths, only opinions. I wanted to place perspectives on paper, insights into my personal life lenses. I hoped it would resonate, but I knew more often I would be judged, ignored, or ridiculed. I wanted to feel the pressures of deadlines, new ideas and introspection. I wanted to shed facades and I needed to break predictability.

We, as a society, try so hard to fit in that we have forgotten the power that lies in standing out.

Claude Monet was the Impressionist Movement. His blurry, bright, slightly inaccurate and short of complete detailed paintings broke all traditions prior. His idea was to capture an image on first impression and prior to the lens of focus. He said he was striving for “instantaneity.” He also determined life was color and eliminated black from his pallet. Instead, he created shades with varying contrasting colors being influenced by surrounding other colors.

This blog is an attempt to eliminate the empty space and black from sentences. Like Monet, we believe words are influenced by surrounding words.

This blog, like my life may:

a) Ignore details

b) Exaggerate color

c) Remove the black

At times, it may not make perfect sense nor should it. I hope its left brain conceived, but with right brain language, impressionistic and dazzling.

We, as a society, try so hard to fit in that we have forgotten the power that lies in standing out.

All my best,

Greg

Greg Salsburg
The Big STIR
STIR-Communications
Miami | New York | London
c: (561) 386-8064
o: (305) 407-1723
e: Greg@STIR-Communications.com

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