Everything that mattered to me in life, much of which formulated my directional existence, I learned from Theodor S. Geisel. He showed me life has a glorious rhythmic cadence. Life’s laughter should be loud, uncontrollable and often. Words are powerful and emotions more so. Life’s levity should be taken seriously, and seriousness, with a touch of levity.
Ted did much in his life, but the areas that touched me greatly were born below deck on a battle ship, while Ted listened to the rhythm of the ship’s engine in an attempt to distract himself from the terrifying storm. Ted began to write nonsensical poems to the motors pounding beat. With the rhythm still persisting in his head about a week after leaving the ship, and as a form of personal therapy, he began to set words to the beat. When completed, instead of signing with his real name, he opted instead to use his middle name as well as take the liberty to bestow a doctorate to boot. At that moment, the world welcomed Dr. Seuss, and my life was forever changed because of it.
His words were unpredictable and grouped in unusual combinations. Often his words were his own creations all together. His sounds resonated in the phonological loop of working memory with echoic retention. He never bounced outside the world of propriety, but also never paid attention to established rules. He never worried about what was, but concentrated on what was not.
I admired his sensibilities and fall back on them often.
He decided he would publish his works. However, he was rejected by the first 28 publishing houses he encountered. Their reasoning was that the writing, “And to Think That I Saw It on Mulberry Street,” was just too different from the other books on the market.
Sorry my blog wasn’t around back then …
Luckily, the 29th publisher realized that different was the point, and by the time of his death in 1991, the 46 books written and illustrated by Ted had sold more than 200 million copies and translated into 20 languages.
This week, bring a little “Suessian” to your life and business. Buy a book or two or go online and read them again. If you have the opportunity, read one to a child and watch their synapses fire. Remember that its fine to think out OR inside the box, as long as you do it with a fox, wearing oranges socks and eating bagels and lox.
Mostly, just be creative. Here, there, and everywhere.
I have been ostracized by society since birth and became a disappointment to my family and all those who came in contact shortly thereafter. My freakish nature, early adoption of donning loud footwear and love for all things “Seussian” made me a pariah on the playground.
Years were spent in exile, with only rumors of my whereabouts. Villagers in remote areas delight about how I once muttered, “Just do It” while in Portland, while others point to time in the late 80’s spent in a Buddhist temple when I broke my vow of silence to postulate “it’s time to overcharge the masses for burnt coffee with confusing names, served by condescending individuals.”
Prior to founding www.STIR-Communications.com as an initial tax loop hole and proving you can fool all of the people all of the time, my business insights and skills have been praised by The New York Daily News, Crain’s New York, TIMEOUT and numerous others, that when mentioned feel like bragging. I was named a business “Up & Comer” and recently was named South Florida CEO’s “Power Player.” All of which has made my grandmother very proud and her bridge partners envious. Mostly I make my clients tons of money!